About us
Because your tomorrow matters.
We believe insurance and retirement decisions are about people, not policies. Seniors Primero was created to help individuals and families feel confident when making important healthcare and financial decisions.
Our role is to educate, guide, protect, and remain available long after a decision has been made.

Owners & Licensed Insurance Agents
Meet Will & Jessica Velez
We're Will & Jessica Velez, the husband and wife team behind Seniors Primero Insurance Agency. Will has been a licensed insurance professional for over 20 years, and together we are committed to helping individuals and families make confident healthcare, protection, and retirement decisions with honesty, compassion, and personalized service.
We are the proud parents of three adult sons and grandparents to two wonderful grandchildren. Outside of insurance, we love singing, spending time with our family, and serving our community.
Whether you're exploring Medicare, Life Insurance, Annuities, or Retirement & Legacy Planning, we take the time to understand your goals, explain your options in plain language, and help you prepare for what comes next.
At Seniors Primero, you're more than a client, you're family. We look forward to earning your trust and walking alongside you for years to come.
Our purpose
To help individuals and families understand their options, make confident decisions, protect what matters most, and prepare for every stage of life.
We educate before we recommend. We listen before we advise. And we're here long after the decision is made, because the relationship is the point.
Educate
We simplify the complicated so you can make informed decisions with confidence, never pressure.
Guide
We listen first, then help you understand your options for Medicare, life, annuities, retirement, and legacy planning.
Protect
We help you protect your health, your family, your retirement, and the legacy you're building.
Remain Available
Our relationship doesn't end after enrollment. We're here as your needs, family, and goals evolve.
Why families trust us
We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.
